Marketing Strategy Degree Essay Example | Topics and Well Written Essays - 3000 words

Marketing Strategy Degree - Essay Example Coca-cola, Kellogg's, McDonald's, Kodak, Marlboro, IBM, American Express, Sony, Mercedes-Benz and Nescafe are generally in the world's top ten brand in the market , and they have reached and retained in such position mainly because of the efforts of marketing and advertising departments ( Stanley, 2003). So exactly what is an advertisement or what can we understand by the term advertisement. Their have been different views regarding the concept of advertisement. According to John Burnett, "Advertisement is a non-personal communication of marketing related information to a target audience, usually paid by the advertiser and delivered through mass media in order to reach specific objective of sponsor". However according to the critic of advertising, Judith Williamson (1978, p.57) states that it's "the most ubiquitous form in which we encounter commercial photography" which means advertising is the 'official art' of the advanced industrial nation of the west. It occupies the newspapers and is covered all over with urban environment, it is highly systematize organization involving many artist, writer and film directors, and consist of a large amount of output of the mass media. Advertisements promote and affect the idea and value which are crucial to a particular economy system. Thus a good advertisement is that, which we should not lose interest in their ideological functions, which is connected to their economic functions (Dyer, 1995 p.2). Another definition by (Longman, 1971) 'Advertising attempts to inform and persuade a large number of people with a single communication'. Therefore in its simple sense the word 'advertising' means capturing the attention to something or telling or advising somebody of something. (Dyer, 1995 p.2). Thus advertising can be seen as a medium for communicating or